CVS Photo to offer Free Framed Photo - of the Employee of the Month

Now, that would be a really cool campaign. Just imagine a Press Release:

For every purchase above $60 CVS Photo is giving away a free photo of their employee of the Month. And a framed one too! (8"x11") Customers can pick the frame type and color. Also, customers can get a free T-Shirt with a picture of the Employee of the Month!

Imagine how decorative and cool it would be to have a photo of some totally unknown guy hanging in your hallway! And your friends ask you: "Who's that guy?" and you answer proudly: "That's CVS Photo Employee of the month. August."

That would be something new. I mean people would talk about it more than they talk about some useful give-aways. That would be a true viral-marketing campaign.

Unfortunately, it will take a while until companies realize the true power of imaginative and creative marketing.